Ads and Conversations Conversational ads? OK — I’m intrigued. Last week, Twitter announced their latest ad format called the “Conversational Ad”. The point of social media is interaction and conversation, so anything that helps to enhance that is generally a great idea. So what is it? Businesses now have the ability to create an ad…
Are You Willing To Risk Falling Flat On Your Face? Most people dare to dream, but fear to take action. To some degree we all fear the unknown, and that outcome you’re hoping for… that’s the unknown. No business owner has made it through unscathed. We all fall down sometimes, but most importantly it’s how…
Apple to Create Their Own Search Engine? So now that Apple has mastered the computer, phone, and tablet — what’s next? Well it looks like a search engine may be the next thing in line for the technology giant. Apple posted an ad entitled “Engineering Project Manager – Apple Search” on its website’s job board….
7 Key Benefits of PPC Management Services Are you looking for a quick way to drive up traffic to your website? If so, think of PPC advertising. The digital market space has significantly shifted over the last decade. It creates a level playing field for both large and small enterprises to place their products right…
2016: Year of Mobile Search? Google believes that searchers want immediate, relevant and frictionless experiences when search results are presented and clicked on. As more and more searches take place on mobile devices, the search can happen anytime and anyplace. Winning in this environment means we need to have a great mobile strategy, useful content…
10 Questions to Ask Your SEO Provider Before Hiring Them For any small business, search engine optimization (SEO) can be extremely beneficial. Search engine optimization is the process of boosting a company’s visibility within a search engine like Google. And considering that over 93% of online experiences begin with a search engine, it is vital…