How do you know if what you’re doing socially is working? It’s difficult because there isn’t a magic button or number or measurement that...

Search Engine Land has dubbed this experimental platform as Business Cards. Google first introduced it as means to share real time...

As technology evolves, we see the trend of not having to press as many buttons to get things done. We have things like Apple Pay, Siri,...

What does Facebook know that you don’t? Facebook knows the products their site visitor’s use, who their friends are, the sites they...

Negative reviews. Every single business that exists has had to deal with them… even the BEST businesses with the highest reviews will...

Email subject lines. Some cause us to immediately delete a message without ever opening it. Some have us clicking right away to find the...

There are a number of indices they may consider. We believe, as most industry watchers do, that Google is a very savvy company and...

Is there really that big of a difference in how adults and teens use social media? I've heard my kids tell me that Facebook is only for...

Are you on Facebook Messenger? If you’re not- you’re missing out. There are currently 800 million users on Facebook’s messaging app....

You may have heard that Google no longer includes paid ads on the right side of their search results pages. Well let me confirm that it...