New Study On Paid Search In Hotel/Travel Industry Shows Discrepancy In Spending
Pay-per-click, or PPC consultants can help businesses obtain more inbound inquiries, generate more sales, and make them more popular and...
Speak to Shop?
As technology evolves, we see the trend of not having to press as many buttons to get things done. We have things like Apple Pay, Siri,...
How Might Google Measure Recent SERP Changes
There are a number of indices they may consider. We believe, as most industry watchers do, that Google is a very savvy company and...
Should We Be Scared of Knowledge Boxes?
Moz does a great job of pointing out the risk/reward of the knowledge based results Google showcases on some keywords. We’re in...
Countdown to…Nothing?
Have you ever waited in anticipation for something, for what seemed like forever. Only to then have an anticlimactic situation occur when...
Google’s Mobile Algorithm Change
On April 21st Google will implement a Search Engine Marketing Algorithm change that will lead to repercussions throughout the Search...
Apple to Create Their Own Search Engine?
So now that Apple has mastered the computer, phone, and tablet- what’s next? Well it looks like a search engine may be the next thing in...
Bing is Updating Its Quality Score
When Bing Ads came into the mix a few years ago, it didn’t want to be the same as Google. As a result they put their unique stamp on...
Top Searched Items of 2014
Toward the end of every year, we reminisce about everything that happened in the previous twelve months. Some things are forgettable,...
Penguin 3.0 Refresh
Six weeks ago, on October 17, Google rolled out Penguin 3.0. The reviews were mixed, but a few sites were hit pretty hard. However, on...