PPC Advertising: 101

Own a business? If you do, chances are you utilize a website as an option for clients to become familiar with your services. If you are looking to drive visibility on the Internet and bring more customers to your site, PPC is the way to go. PPC stands for pay per click, and is a form of internet marketing in which advertisers pay a fee each time their link is clicked. In essence, it is a way of buying visits to your site, instead of earning those visits organically. Organic search results appear on search engines because of their relevance to the search terms, so they may not automatically include your website as a result. Taking advantage of paid ads and PPC will ensure visibility in the promotion of your website and services.

You may be asking yourself why paying for an ad is worth the cost. Considering 93% of online experiences begin with a search engine, and 75% of users never scroll past the first page of results, a paid search is critical for visibility while standing out among competitors. The PPC ad will appear at the top of the search engine results page, offering a convenient option to search users.

Every business owner knows that you must invest in your business to be successful. If by paying a minimal fee of $5 to the search engine for one click leads a customer to purchase $400 worth of product and services, then you've made a hefty profit! When pay per click is working correctly, the visit to your site is worth more than what you've paid for, and the cycle goes on! Soon, your bank account will become fat and happy!

Paid per click is rapidly growing and becoming more and more successful! According to the Interactive Advertising Bureau, search ads accounted for $9.1 billion, or 39% of the total Internet advertising revenue for the first half of 2014. Over half of mobile related search revenue account for paid search clicks, totaling an overall $11.8 billion. Along with these incredible numbers, 83% of company leaders felt very good about the PPC market, so follow their lead!

Interested in taking the plunge into pay per click advertising? There are many PPC consultants and managers available to help you grow your business -- so go ahead, you can only grow from here!