5 Pay Per Click Myths and Misconceptions Debunked Pay Per Click advertising is a marketing strategy that continues to withstand the test of time. It is among the most popular strategies, with 83% of company executives feeling confident about their PPC market. Paid ad campaigns can drive quality traffic to your website, increasing your conversion…
3 Things You Must Know About BERT And SEO Google’s latest algorithm update is changing the SEO game. BERT (which stands for Bidirectional Encoder Representations from Transformers) was unveiled in late October. Since its unveiling, many businesses, content marketers, and SEO strategists are trying to grasp what it is and how it’s impacting their digital…
Periscope: The Next Big Thing Periscope is a new social media app that is sweeping the nation. Like Instagram, Snapchat, and Twitter, it gives its users direct access to different people around the world. One major difference- live video feed… Imagine watching celebrities, tutorials, or anything else that you are interested in seeing or learning…
3 Successful Examples of Social Media Marketing Social media is a huge opportunity for any business owner to market their brand. These websites — Twitter, Instagram, Facebook — reach 80% of all Internet users and account for 23% of all their time spent online. The results have proven to be successful where five percent of…
3 Reasons Why Mobile Marketing is Important to Any Business Mobile marketing is a great way to unlock powerful opportunities for any business, big or small. Considering the fact that almost everyone has a mobile device, whether it be a tablet, a smartphone, or a laptop, it is more important now than ever to market…
4 Common Mistakes to Avoid When Using PPC Keywords It is no secret that one of the fastest ways to draw potential customers to your website is through pay per click advertising. This marketing approach allows business owners to display ads in search engine searches and pay a fee each time one is clicked, directing…
Adobe updates its next-generation Marketing Cloud Platform For large scale digital marketers – Adobe tightens the integration and increased the number of features in its marketing cloud. Adobe believes today’s marketer is challenged with the complexities of marketing in a digital world. Marketing is constantly changing, and marketers need a partner to help them move…
Signs You Should Invest in PPC Management Companies are now realizing the benefits of using optimized paid ads. Pay per click campaigns drive quality traffic to your site and offer higher conversion rates. While 70% of links that users click are organic, 65% of clicks on paid ads are by customers who intend to make…
SEO Vs. PPC: When Should You Use Either? Online businesses rely heavily on traffic to succeed. Today, SEO and PPC are the most powerful approaches when generating traffic. SEO refers to Search Engine Optimization, while PPC is pay per click. Each search method has its pros. However, this article will provide you with helpful insights…
Can You Recover from Negative Online Reviews? Negative reviews. Every single business that exists has had to deal with them… even the BEST businesses with the highest reviews will still, at least occasionally, have to deal with a less than stellar opinion posted somewhere online. Studies show that 9 out of 10 people who read…