The Future of YouTube Remember way back in October of 2006 Google purchased YouTube for a staggering $1.65 billion. Many people wondered why so much money for a site that just shows videos of people doing silly stunts and total randomness. Well fast forward a few years and it looks like Google made a pretty…
The Changing Role of the SEO Optimization in the old days meant identifying 2 to 5 keywords and optimizing them to page elements such as a Title, Meta descriptions, Headings, body content and so on. However, with the continuing crackdown on spamming techniques, the rise in the importance of mobile searches, and the various changes…
PPC Strategies Include Lead Generation and Rate of Conversion It is a simple concept. So simple, in fact, many people might be afraid to employ it. Pay per click (PPC) is a way to jump to the top of a search engine results page by paying for the clicks, or visits, that occur on a…
Chinese Search Engine Comes Under Fire Once Again In our technology-fueled world, a search engine wields a lot of power. Nearly 95% of all Internet experiences start with a search engine, with over 100 billion searches being conducted worldwide each month. With these numbers, you would expect your search engine to be trustworthy, right? Just…
Key Advantages of Search Engine Optimization Investing in search engine optimization (SEO) has lots of advantages. It is a tried and tested marketing strategy that has been shown to bring tangible results. Read on to find out the benefits of search engine optimization. SEO Targets Quality Traffic More than 93% of all online experiences start…
Why SEO Matters If you own a business or manage an organization, you’re always trying to interact with more people. Whether it’s to sell them something wonderful or engage with their true needs, sometimes it can be difficult to get your message out there intact. That’s why you should think about implementing a quality SEO…
Increase Your ROI by Outsourcing PPC Management So, the focus of your digital marketing has been on search engine optimization. There are many aspects under the SEO umbrella that can help your company increase sales and profits. PPC or pay per click is a form of advertising that can produce fast results, something every marketing…
3 Tips to Update Your SEO Strategy When is the last time you evaluated your business’ SEO strategy? When it comes to search engine optimization, it’s not a set it and forget it process. With Google constantly updating its algorithms and your competition likely making changes to outrank you, it’s vital to regularly review, analyze,…
How to Utilize Keywords In Your Content to Improve Your SEO If you’re looking to improve your website’s SEO performance, there are a couple of different steps you can take to get there. One common way that businesses improve their SEO is by utilizing keywords. Here are a couple of tips to improve your website’s…
The Basics of PPC Marketing Pay per click (PPC) marketing is just one of many search engine optimization (SEO) marketing methods used to draw in customers and gain traction to a website or product. If you’re interested in learning more about PPC management, here we’ll cover all the basics you’ll need to know to get…