The Future of YouTube Remember way back in October of 2006 Google purchased YouTube for a staggering $1.65 billion. Many people wondered why so much money for a site that just shows videos of people doing silly stunts and total randomness. Well fast forward a few years and it looks like Google made a pretty…
Why Ranking in Google’s Map Pack Is Worth Its Weight in Gold When someone searches for “urgent care near me” or “best roofer in [your city],” where does your business show up? If you’re not in the Google Map Pack—that coveted cluster of three local businesses displayed prominently at the top of search results—you’re missing…
SEO Marketing Solutions: How to Get Found Online and Turn Traffic Into Customers If your business isn’t showing up on the first page of Google, you’re essentially invisible to the customers who are actively looking for what you sell. That’s not an exaggeration. It’s just how search works. The good news is that SEO —…
How Landing Page Optimization Can Increase Your PPC Conversion Rates If you’re paying for PPC clicks, you’re already doing the hard part: getting attention in a crowded market. But here’s the part most businesses learn the expensive way: PPC performance doesn’t live or die in the ad account it lives on the landing page. You…
How Social Media Engagement Impacts Your Websites SEO If you’ve ever asked, Does social media help SEO? you’re not alone. Its one of the most common questions business owners ask when they’re trying to decide where to spend time and budget. Here’s the honest answer: social media engagement isn’t a direct Google ranking factor in…
Why Most Marketing Data Is Useless (And What Metrics Actually Matter for Growth) If you’ve ever opened a marketing report and thought, “Cool… but what am I supposed to do with this?”—you’re not alone. Most businesses aren’t short on marketing data. They’re short on useful marketing data. They have charts for: …and still can’t answer the only…
The ‘Invisible Sales Funnel’: How Customers Decide Before They Ever Contact You If you’ve ever said, “We’re not getting leads,” you might be looking in the wrong place. Most prospects don’t wake up, Google a service, and immediately fill out a form. They quietly decide who they trust long before they ever contact you. By…
The Power of the Online Review Is your business struggling? Have you seen a drop in the number of customers that frequent your store? Obviously, customers are the backbone of local business. Without consumers, our lifelong dream of owning a salon or pizza parlor wouldn’t exist. So how do you ensure that those customers will…
Online Reviews Online reviews are important. What people say about your business is important. For example- did you know that 88% of consumers have read online reviews to determine the quality of a business. If you are a business owner- do you know what your online reputation is like? You can find out with a…
Online Reviews- An Infographic Do online reviews matter? Should you really care what some angry person says on an online review site about your company? Well- all signs point to “yes”. 88% of people have read reviews to determine the quality of a local business. That’s huge! However- there’s no need to worry. There are…