The ‘Invisible Sales Funnel’: How Customers Decide Before They Ever Contact You If you’ve ever said, “We’re not getting leads,” you might be looking in the wrong place. Most prospects don’t wake up, Google a service, and immediately fill out a form. They quietly decide who they trust long before they ever contact you. By…
The Power of the Online Review Is your business struggling? Have you seen a drop in the number of customers that frequent your store? Obviously, customers are the backbone of local business. Without consumers, our lifelong dream of owning a salon or pizza parlor wouldn’t exist. So how do you ensure that those customers will…
Online Reviews Online reviews are important. What people say about your business is important. For example- did you know that 88% of consumers have read online reviews to determine the quality of a business. If you are a business owner- do you know what your online reputation is like? You can find out with a…
Online Reviews- An Infographic Do online reviews matter? Should you really care what some angry person says on an online review site about your company? Well- all signs point to “yes”. 88% of people have read reviews to determine the quality of a local business. That’s huge! However- there’s no need to worry. There are…
Local Restaurants and the Power of Social Media There is science behind the idea of images of food in advertising, and large corporations have been capitalizing on it for decades. Local restaurants have been having success by jumping on the social media advertising bandwagon. Restaurant owners, managers, and chefs have been posting pictures of their…
Facebook Places Facebook Places App Have you heard of the new Facebook Places Directory? Many didn’t – the launch wasn’t widely publicized. What is well known is that Facebook knows a great deal of information about its users – where we go, how often we go, what days we are there, who we went with,…
Google Analytics Analysis Reports Information is the name of the game. With it, you know what kind of marketing is effective, and what campaigns are nothing more than wasted money. You also can understand how users utilize your website, and when looking closely, you can see where opportunities are lost. Analysis Tools within Google Analytics…
Facebook Makes Inroads to Yelp and Foursquare In early 2015, Facebook began trialing a new feature called Facebook Place Tips. Well, the tool has been fully rolled out. The goal is to make it easier for local businesses to connect with their customers while they are in their stores. Facebook Place Tips gathers information from…
Google My Business We all know that being a part of Google My Business is a highly valued piece of digital real estate. Google My Business offers a single place to manage your business reputation for all of Google’s search engine marketing products – these include Search, Maps and Google+. With these tools customers can…
Business Profiles When we talk with local business owners, oftentimes there is a frustration of why they are not featured on the local map section of Google, Yahoo and Bing. Obviously there is a great deal of importance of getting those rankings, which is why the competition is fierce to achieve page 1 results. You…