Speak to Shop? As technology evolves, we see the trend of not having to press as many buttons to get things done. We have things like Apple Pay, Siri, and even television remotes that you can talk to in order to get the channel changed. This trend continues as Google is now working on “Conversational…
Targeting Your Best Customers What does Facebook know that you don’t? Facebook knows the products their site visitor’s use, who their friends are, the sites they visit, their ages, their politics, and you guessed it. Just about everything there is to know about their site’s visitors. What if you could know those precise demographics about…
Small Businesses & the Internet Did you know that search engines are now the #1 resource used by consumers looking for products and services from local businesses? Let’s face it — the internet is a way of life. Our toddlers know how to operate a smartphone better than our grandparents — at least mine does….
Not another ad… When you go to bed at night, do you desperately wish that you had seen JUST one more advertisement during your day? Me neither. Yet a slew of companies don’t seem to realize this. They inundate every part of our lives with advertisement after advertisement. Big box companies win at this game…
Marketing Your Small Business Online When you opened your small business, you knew you would be the chief cook and bottle washer. To be honest, that may be one of the reasons you were drawn to starting your own business. But, now that you’ve been at it for a while and you’re enjoying some success,…
How Digital Marketing Boosts Your Business’s Profits When owning a small business, it is imperative to stay up to date with the latest and greatest marketing strategies to help build visibility on the ever-growing Internet. Below are three digital marketing approaches that will launch your business to success. Search Engine Optimization (SEO) SEO is the…
Digital Marketing Strategies and Why They Are Important Having a considerable web presence in our large Internet world is incredibly important to boosting your company’s profits. With more and more people communicating online, and 93% of online experiences beginning with a search engine, it is crucial to develop the visibility of your website through different…
Big or Small, The Internet Has It All Here’s an article that should be required reading for small and medium businesses. Tom More gives us tremendous insight into the value of visual content marketing with today’s internet. He focuses on the fact that the internet, when used properly, can level the playing field for small…