Why SEO Matters If you own a business or manage an organization, you’re always trying to interact with more people. Whether it’s to sell them something wonderful or engage with their true needs, sometimes it can be difficult to get your message out there intact. That’s why you should think about implementing a quality SEO…
3 Tips to Update Your SEO Strategy When is the last time you evaluated your business’ SEO strategy? When it comes to search engine optimization, it’s not a set it and forget it process. With Google constantly updating its algorithms and your competition likely making changes to outrank you, it’s vital to regularly review, analyze,…
How to Utilize Keywords In Your Content to Improve Your SEO If you’re looking to improve your website’s SEO performance, there are a couple of different steps you can take to get there. One common way that businesses improve their SEO is by utilizing keywords. Here are a couple of tips to improve your website’s…
How to Produce Great Content for SEO If you’re looking to improve your online SEO presence, a great place to start is by writing quality content. Good content can lead to more traffic on your website. Here are some tips for writing great SEO content that will bring traffic to your site. Write for Your…
Google Shakes Up their Search Engine Results Pages You may have heard that Google no longer includes paid ads on the right side of their search results pages. Well let me confirm that it is true. You may have also heard that the real estate for organic or natural search results is shrinking. Well let…
Pokemon Go and Your Small Business Unless you’ve been avoiding the news, you’ve probably heard of Pokémon Go. The augmented reality game became a global phenomenon, inspiring people to walk more, reconnect with childhood memories, and unexpectedly creating new opportunities for local SEO and digital marketing. What Does Pokémon Go Have to Do with SEO?…
Should We Be Scared of Knowledge Boxes? Moz does a great job of pointing out the risk/reward of the knowledge based results Google showcases on some keywords. We’re in agreement that the first question a business needs to ask themselves is, can we benefit from being featured in one of these answer boxes? If so,…
S-E-Oh, No! Common SEO Mistakes You’re Likely Making Most small businesses can’t hope to thrive in an inundated online market without help from SEO marketing. Search engine optimization is one of the best ways to get your business noticed from a simple Google search. Also known as organic marketing, SEO strives to get your business…
Penguin 3.0 Refresh Six weeks ago, on October 17, Google rolled out Penguin 3.0. The reviews were mixed, but a few sites were hit pretty hard. However, on Thanksgiving day, there was a Penguin refresh that happened. According to Google, “the Penguin rollout is ongoing and this is just the effect of that.” It seems…
How Web Design Impacts SEO Most marketers tend to focus on one or two essential elements in the digital marketing world, neglecting tons of others. They forget that the ruthless competition for consumer attention demands a focus on numerous aspects. If you wish to rank higher in search engine results, you may need more than…