How Might Google Measure Recent SERP Changes There are a number of indices they may consider. We believe, as most industry watchers do, that Google is a very savvy company and therefore must have a plan to evaluate the success of these changes. For example, they might consider the following metrics in various combinations: Total…
How Outsourcing SEO Services Can Help Scale Your Business Digital marketing trends have been on the uptick, especially at the turn of the decade. Businesses large and small are in the race to rank higher on search engine result pages (SERPs) to get more traffic to your site. The increased traffic builds credible leads that…
How to Get Noticed in Search Results Search engines are accountable for over 93% of online experiences. That is a high number and absolutely has to be considered when marketing your business. With nearly every business now advertising online, and over 100 billion searches done online each month, your business needs a strategy. Using search…
Google’s Mobile Algorithm Change On April 21st Google will implement a Search Engine Marketing Algorithm change that will lead to repercussions throughout the Search Engine Marketing Industry. We all know that mobile is accounting for larger and larger percentages of local search. We all also know that most websites are not optimized for loading or…
Google Update May 2015? Every month we’re looking at pages and pages of analytics data. Often times we find a client that sees a big change in performance. Sometimes good, sometimes bad, but the head scratcher is when you can’t place the “why” into the “what happened” explanation. We all know that Google pushes updates…
Google Algorithm Updates According to a tweet from Google’s Webmaster Trend Analyst, Gary Illyes, a Penguin update may only be weeks away. Since we know it’s been over a year since the official roll out of Penguin 3.0, this timing is not surprising. So what can we expect? Search Engine Journal says that 3.0 only…
Google Experimental Search Platform Search Engine Land has dubbed this experimental platform “Business Cards.” Google first introduced it as a means to share real-time Presidential Candidate views on issues in a carousel of cards that could include pictures, text and video. At introduction, only presidential candidates and related organizations were approved for its use. Since…
Artificial Intelligence and Search – Google Calls It Rank Brain As we all know from the countless reports, studies and whitepapers describing the best methods for achieving top rank on search results pages, the finish line keeps moving. Getting top rank just got a little more complex. It’s been reported that Google, for the past…
2016: Year of Mobile Search? Google believes that searchers want immediate, relevant and frictionless experiences when search results are presented and clicked on. As more and more searches take place on mobile devices, the search can happen anytime and anyplace. Winning in this environment means we need to have a great mobile strategy, useful content…
10 Questions to Ask Your SEO Provider Before Hiring Them For any small business, search engine optimization (SEO) can be extremely beneficial. Search engine optimization is the process of boosting a company’s visibility within a search engine like Google. And considering that over 93% of online experiences begin with a search engine, it is vital…